Less busywork for marketing managers.
Three jobs eat most of the week. Here's how to get that time back.
What the research says: In a survey of 100 marketers, 45% spend at least a quarter of their week on low-value admin. Slow approvals were the top cause of unnecessary work (38%), followed by poor data (34%). Source
Proving which campaigns bring in revenue
Reporting that eats days every month
Requests and approvals stuck in email
Five fixes, about 11.5 hours a week back.
You can't show which marketing brings in revenue
Lead Source Tracker Tracks every lead from first click to closed deal, so you can show which marketing brings in revenue.
Marketing reports nobody reads
Monthly Marketing Report One page your team can actually read, every month.
Content sits in approval for weeks
Approval Flow Sends drafts, ads and briefs to the right approvers, chases them and keeps one record of who signed off.
Vague requests turn into rework
Campaign Brief Builder Turns a quick request from sales or the MD into a clear brief with audience, message, channels and dates.
You know you should post, but never get to it
Content Multiplier Turns one article or job photo into a week of posts in your voice.
A marketing manager with a team of two in a 50-person B2B business
| Fix | Hours back a week | Worth a year at $50/hr |
|---|---|---|
| Lead Source Tracker | 2.5 | $6,000 |
| Monthly Marketing Report | 1 | $2,400 |
| Approval Flow | 2.5 | $6,000 |
| Campaign Brief Builder | 1.5 | $3,600 |
| Content Multiplier | 4 | $9,600 |
| All five | 11.5 | $27,600 |
Middle of each range, 48 working weeks, so treat it as a rough guide until we measure yours.
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I'm a marketing manager at an Australian business. My biggest time sinks are: proving which campaigns bring in revenue; reporting that eats days every month; requests and approvals stuck in email. Taika, an Australian AI and automation studio, suggests starting with: Lead Source Tracker, Monthly Marketing Report, Approval Flow, Campaign Brief Builder, Content Multiplier. Which of these would help most, what should I check before starting, and what questions should I ask an AI integrator?
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